This ultra-concentrated purple shampoo reduces breakage and hydrates as it cleanses and tones from roots to ends. Use N°.4P to neutralize brassy hair and yellow tones for brighter, softer, stronger blond hair, gray hair, or highlighted hair. Effective on natural and color-treated hair.

Violet Toning Agents
Seal in brightness and balance tone to reduce brassiness and yellow tones.

Gentle Blend of Coconut Oil-Derived Surfactants
Provides easy lather and leaves the scalp and hair feeling hydrated.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Chloride, Sodium Cocoamphoacetate, Bis-Aminopropyl Diglycol Dimaleate, Betaine, Acrylates Copolymer, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Ethylhexylglycerin, Phenoxyethanol, Sodium Benzoate, Fragrance (Parfum), Limonene, Hexyl Cinnamal, Acid Violet 43 (CI 60730)

1. Distribute evenly between palms first.
2. Apply to wet hair. Lather fully.
3. Leave on for 1-3 minutes. Rinse well.

For more intense toning, leave on hair up to 5 minutes. Follow with N°.5P Blonde Enhancer™ Toning Conditioner for maximum toning results.

Use weekly or as-needed.